Banner Design Creatives
for PropertyGuru Campaign
PropertyGuru Digital Campaign :

​Ad unit type 
​1) PropertyGuru Double MPU Digital Banner
​2) PropertyGuru  Top Leaderboard Digital Banner


Campaign Run Date
1st April 2018 (Sunday)​
AMBER45

​PropertyGuru Digital Campaign Pre-Launch Phase01
​
​Top Leaderboard & Double MPU Digital Banner
TOP LEADERBOARD AD UNIT DESIGN CREATIVES
Top Leaderboard Digital Banner (Desktop Version)
File: AFA3_TLB728x90_Ver03FA.gif
Size: 70kb
Top Leaderboard Digital Banner (Desktop Version)
File: AFA3_TLB320x50_Ver03FA.gif
Size: 28kb
DOUBLE MPU AD UNIT DESIGN CREATIVES
Double MPU Ad Unit (Desktop Version)
File: AFA3_DoubleMPU_600x300_ver03FA.gif
​Size: 99kb
Double MPU Ad Unit (Mobile Version)
File: AFA3_DoubleMPU_300x250mobile_ver03FA.gif
​Size: 32kb

Amber45 Digital Campaign Banner Design

Property Guru Digital Campaign run date 1st April 2018
Banner Design Creatives
for PropertyGuru Campaign
PropertyGuru Digital Campaign :

​Ad unit type 
​PropertyGuru Ad Carousel

Specifications
​970x200px

Campaign Run Date
26 March 2018 (Monday) - 1st April 2018 (Sunday)​
Creatives Conceptual:
With the limitations of information from marketing brochures and website and no precedent in terms of brand identity and marketing for Amber45, we took the liberty to craft an entire digital banner design set to set the pace for the Carousel Ad Unit.

​We focused on a consistent imaging and messaging for the campaign, with focus on Amber45 brand logo, the "Amber45 Eternity Pool" image and the message "Exclusive Freehold Residences".

​Keeping the layout clean to convey timelessness, we use the brand colours to distinguish the campaign from competitors. The simplicity in messaging is maintained distinctively to retain Amber45's cachet and mystique, creating the feel of luxury, exclusivity and affluence.

We are not going for any "positioning"... Luxury is non-comparative.
PropertyGuru Carousel Digital Banner Ad Unit (Desktop Version)
970x200px / File Size:- 148kb
PropertyGuru Carousel Digital Banner Ad Unit (Mobile Version)
300x90px / File Size:-35kb

Amber45 Digital Campaign Banner Design

Property Guru Ad Carousel campaign on 26th March 2018